[ Tips ] 一分鐘使用導覽
商品編號： IN1626 出版日期： 2019/05/02 作者姓名： Niessing, Joerg;Capron, Laurence;Furr, Nathan;Balze, Pascale 商品類別： Other 商品規格： 21p 再版日期： 地域： Europe 產業： Automotive;Transportation manufacturing 個案年度： -
商品敘述：
At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV). It also provides background information on the key forces shaping the auto industry today, the challenges faced by legacy automakers as technological developments accelerate, and the emergence of new rules and new players.
涵蓋領域：
Competitive strategy;Consumer behavior;Disruption;Focusing on customers;Innovation;Start-ups;Strategy;Transformations;Value creation;Venture capital
相關資料：
Case Teaching Note, (IN1627), 36p, by Joerg Niessing, Laurence Capron, Nathan Furr, Pascale Balze
哪些人也有訂購？